Sustainability – Consumers are increasingly concerned about the environmental impact of their purchases within the outdoor industry in recent years. Statista’s global consumer survey showed that 22% of the consumers would stop buying a product or brand due to sustainability issues. Top 3 sustainability criteria in purchase are durability, environmentally friendly materials and environmentally friendly packaging.

Technology Integration – Outdoor activities are increasingly going digital driven by advances in technology. Approximately 78% of outdoor activities usually use technical devices during their activities, in most cases a smartphone. It satisfies the consumers’ desire to stay connected and share their experiences. Apps are increasingly important and used in 53% of outdoor activities to keep track of activities and record performance data.

Adventure Travel – The popularity of adventure travel (e.g. water rafting, biking, mountain climbing etc.) has grown significantly in recent years, with people seeking out new and exciting experiences. Companies in the outdoor industry are responding by offering guided tours and experiences that cater to this trend.

Diversity and Inclusion – The outdoor industry is becoming more inclusive, with companies striving to appeal to a broader range of customers. This includes developing products that cater to people of different genders, ages, and ethnicities.