We are happy to announce that we successfully advised the owners of Viennese premium natural food bakery chain Felzl GmbH on entering into a partnership with the new majority shareholder Cosmabell Holding, a family-run wholesaler and retailer with great heritage dating back as far as 1880.
Felzl GmbH is a successful bakery, snack and café concept acting within the premium food sector, emphasising regional and sustainable supply chain solutions. It currently runs five stores in Vienna’s top downtown locations and also operates a fast growing B2B business. With Christina Ostermayer as the CEO and creative mind behind Felzl and Harald Parapatits as investor, the company has managed to establish a strong brand which is today synonymous with local and top-quality products.
Operating behind Cosmabell Holding is family Oelschlägel, who are known for a traditional Austrian beauty and cosmetics retail company. With Cosmabell they seek private investments to enter into new ventures and support sustainable businesses.
Georg Oelschlägel and Christina Ostermayer, both having their professional roots in Vienna, represent an ideal partnership to jointly expand the operations and fulfil Felzl’s future growth opportunities.