The sports nutrition provider Sporternährung Mitteregger sold more than 30 % of its shares to Private Equity investor Hannover Finanz in the course of a capital increase. Owner Konrad Kreid retains a stake of around 70 percent. The fast-growing sports nutrition specialist, founded in 1999 by the martial arts athlete Johannes Mitteregger, aims to significantly strengthen its own financial strength and further expand its branch network in the DACH region.
The provider’s stationary shops and online shops have specialised in nutritional supplements for athletes under the names Sportnahrung.at and Sportnahrung.de and are represented by eleven branches in Austria, 16 branches in Germany and 12 franchisees.
Martin Walka, the responsible partner at HANNOVER Finanz, commented: „Like Konrad Kreid, we see great potential for further growth. In addition, the rather diversified market consisting of many small players offers opportunities for acquisitions„.